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Digital Marketing
Campaign

Album Release Strategy

+ DSP Management + Streaming Optimization + Playlist Pitching

On Valentine's Day, 2022, the dynamic R&B duo RYL.BLU unveiled their highly anticipated debut EP, "Anyone Whose Ever Loved." To bring this musical creation to life, I crafted Audio/Visual assets that would capture new audience on various social platforms, while also alerting our current supporters of the release. From the visually striking album cover to the exclusive CANVAS video for Spotify, every element was a reflection of the creative energy I received from the music.

 

Taking charge of the artists' digital presence, I managed user accounts across all major digital streaming platforms overseeing crucial elements such as photo curation, metadata, and lyric presentation. As part of the comprehensive strategy, I strategically submitted each track from the album to a multitude of curated playlists, securing an impressive 18 placements within the album’s first month of release. This strategic move significantly expanded the album's reach, connecting with thousands of listeners.

 

This debut isn't just an album; it's a sonic boom that's left a mark on listeners worldwide. Within the first 7 weeks of it’s debut, the “Anyone Whose Ever Loved" has crossed borders, racking up over 4,390 streams in 43 countries on Spotify, Apple Music, and YouTube within a mere 49 days (Spotify and Apple Music, excluding YouTube). This is more than music; it's a global groove that's got the world tapping into the RYL.BLU vibe. Keep riding the wave with us. 

Reels

Meta Analytics

(Facebook & Instagram)
AD ONE – ANNOUNCE
AD TWO - RELEASE
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AD THREE - RELEASE (2)
AD THREE - RELEASE (3)
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STREAMING ANALYTICS

Spotify & Apple Music Analytics
7 WEEK REVIEW
Spotify Streams & Listeners by Country
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Apple Music Streams & Listeners by Country
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